If you want to successfully establish yourself on the market as a contemporary e-learning agency, you cannot avoid a reliable marketing strategy. The focus of this strategy has been exhibiting at the largest trade fair for digital education in Europe for several years – LEARNTEC in Karlsruhe.
This cornerstone provided us with constant access to the latest industry trends and market movements in corporate learning on the one hand. On the other hand, we are also able to talk to those responsible from internationally positioned companies about the future of learning every year and refer to our unique expertise and market positioning.
Mauth.CC first took part in LEARNTEC in Hall 1 in 2012. Since then, the company has established itself as an integral part of the event and built important partnerships on the product and service side. In the following years, we were able to gain recognition alongside earlier partners, such as the learning management system LMS365 or the authoring tool Composica, and successfully position their brands as experts in the DACH region.
“I first visited LEARNTEC in 2019 as part of my application to Mauth.CC. I was applying for a position as a Sales Consultant for the individual projects and learning management systems divisions. Since I came from a different industry, I gratefully accepted the founder’s offer to visit the team at the trade fair.
I was overwhelmed by the large crowds at the fair, the numerous providers and the positive drive of everyone involved. When I arrived at the Mauth.CC stand, I had already half agreed internally. After our conversation, we shook on it and the e-learning world became my new home.”
Mauth.CC has been cooperating with Flowsparks, the provider of a cloud-based authoring tool in the field of content creation for e-learning, since 2021. This cooperation was quickly extended to include participation in the LEARNTEC trade fair and resulted in numerous discussions with curious decision-makers from human resources development as well as from product and customer training at numerous large companies. The international, agile and innovative DNA of our business partner fits perfectly with our approach of over 20 years of constant evolution in e-learning creation.
“My journey as an e-learning consultant at Mauth.CC began in 2020. In 2022, the time had finally come: I had the opportunity to participate in LEARNTEC with our team and was able to gain my first exhibitor experience at a trade fair.
The beginning was exciting, of course – but I quickly realized the advantage of a trade fair: face-to-face offers a much more intensive opportunity to exchange ideas with potential customers. This was not only a lot of fun, it was also fascinating to see which new L&D trends were shaping the industry at the time and where the focus was actually developing.“
Mauth.CC’s presence at this trade fair in Baden-Württemberg has changed and expanded over the years. Little by little, we were able to work our way forward in the hall plan and visually underpin this with more attractive stand designs. Current priorities are more than ever in the consulting, conception, creation and localization of interactive learning content with a practiced eye on company-specific needs. Visitors to the Mauth.CC stand can expect innovative e-learning solutions and an insight into the future of digital learning. In particular, the integration of artificial intelligence into these processes is now the focus of every conversation we have. With the help of our expertise, we support KI integration both in self-producing e-learning departments and in the classic agency business of contract production.
“In 2023, I was able to be an exhibitor at LEARNTEC for the third time. We presented ourselves again with our authoring tool partner FLOWSPARKS and our expertise in e-learning services.
In retrospect, the breakthrough of AI stood out for me there. As an agency, we had already been dealing with this topic for several months and had taken our first steps. In gefühlt in every third conversation, the potential of artificial intelligence in the creation of e-learning came up. Spurred on by these new impulses, we then strategically integrated AI into our repertoire. I am excited about the upcoming inspirations of this exciting event.”
Visit us in June at LEARNTEC at our stand to experience our latest products and services in e-learning and blended learning. We will show you tried-and-tested course examples, advanced process steps and attractive learner perspectives directly on site. If you don’t have a visitor ticket yet, you will find the button to request a ticket from us a little further up. We have a certain contingent of free tickets available here. See you soon.
Team Mauth.CC
