Webinar simply explained
A webinar is a digital gateway to the world of knowledge and interaction, directly from your computer or mobile device. It combines the convenience of learning from anywhere with the dynamics of a live seminar. You can ask questions, participate in discussions and even network in real time, all without the inconvenience of physically traveling.
Background information
A webinar, a portmanteau of "web" and "seminar", is an online event that takes place in real time. Originally conceived as purely online seminars, the format has developed into a versatile platform for a wide variety of events, including marketing events, lectures and even online meetings.
Interactivity and technology
Webinars offer an interactive experience that goes far beyond watching videos. Participants can communicate via Voice over Internet Protocol (VoIP), ask questions via chat and take part in surveys. Modern webinars offer a variety of features, including file sharing and downloading, simultaneous discussions with multiple participants and even issuing certificates of attendance.
Areas of application and advantages
Webinars are particularly popular for educational purposes, corporate training and online coaching. They offer a flexible and cost-effective way of imparting and acquiring knowledge. The ability to reach an unlimited number of participants makes them ideal for large-scale training and information events.
Best practices for conducting successful webinars
Successful webinars require careful planning and preparation. It is important to clearly define the objectives of the webinar and structure the content accordingly. Interaction strategies, such as live polls and Q&A sessions, increase participant engagement. After the webinar, it is advisable to FeedbackFeedback is immediate feedback that helps learners to assess their learning progress. and make the content available for on-demand access.
Comparison of webinars with traditional seminars
Compared to traditional seminars, webinars offer greater flexibility and accessibility. They eliminate geographical barriers and enable wider participation. However, they also require an adaptation of teaching methods to maintain engagement in a virtual environment.
Trademark protection and legal aspects
Interestingly, the term "webinar" was protected as a word mark until 2023, which led to alternative names such as "web seminar" or "online seminar". This shows the importance and popularity of the format in the digital age.
Provider and software
There are a variety of providers for webinar software, including well-known names such as Citrix, Adobe, Zoom and WebEx. These platforms offer different functions and tools to facilitate and optimize the execution of webinars.