In today's business world, continuous professional development plays a key role in the success of companies. While internal training courses aim to strengthen the skills of employees, external customer academies are becoming increasingly important. These academies make it possible to train customers and partners effectively and strengthen relationships.
The digital transformation has fundamentally changed the way in which companies conduct training and development. While internal staff academies are already widespread, external customer and partner academies are becoming increasingly important. But what is the difference between these two forms of training and why is content design and creation so crucial for external academies?
Der grundlegendste Unterschied zwischen internen Personalakademien und externen Kundenakademien liegt in der ZielgruppeZielgruppe im Bildungsbereich: Gruppe von Personen mit gemeinsamen Merkmalen, für die Bil…. Interne Akademien richten sich an Mitarbeitende innerhalb des Unternehmens, während externe Akademien darauf abzielen, Kunden und Partner zu schulen. Diese unterschiedlichen Zielgruppen erfordern maßgeschneiderte Ansätze in der Content-Konzeptionierung und -Erstellung.
Internal HR academies focus on developing the skills and abilities of employees. The training content is often closely aligned with internal processes, guidelines and the corporate culture. The aim is to deepen knowledge and prepare employees for specific roles and tasks. The content is usually detailed and requires a certain basic understanding of internal processes.
In contrast, external academies must address a broader and often less specialized target group. Participants come from different companies and industries and have different levels of prior knowledge. E-learning content must therefore be designed in such a way that it is quick and easy to understand. It is also important that the content is visually appealing and reflects the company's brand in order to leave a lasting impression.
Content conception and creation play a central role in the successful implementation of external academies. This is where our expertise at Mauth.CC comes into its own. We know from practical experience how important it is to realize e-learning content for external target groups in a different way than for internal training courses.
Für externe Schulungen ist es entscheidend, eine einfache und klare Sprache zu verwenden. Komplexe Fachbegriffe und unternehmensspezifische Abkürzungen sollten vermieden werden, um sicherzustellen, dass alle Teilnehmer den Inhalten folgen können. Dies stellt sicher, dass die Lerninhalte für alle Teilnehmer zugänglich und verständlich sind, unabhängig von ihrem beruflichen Hintergrund oder ihrem Kenntnisstand.
An appealing visual design is another important aspect. External academies must not only inform, but also impress. High-quality graphics, videos and interactive elements help to capture and hold the interest of participants. A visually appealing presentation can make the difference between an average and an outstanding learning experience.
The platform on which the training content is provided must be particularly mobile and responsive. External participants must be able to access the content from different devices, be it a desktop, tablet or smartphone. This ensures that training courses are flexible and accessible. A mobile and responsive platform enables participants to access the learning content regardless of their location or technical equipment.
External customer academies often go beyond pure training. They integrate elements from customer relationship management (CRM), marketing, extranet and e-commerce. This enables companies not only to impart knowledge, but also to strengthen business relationships and improve access to their products and services. The integration of these elements helps to ensure that the training platform can be used not only as a learning tool, but also as a comprehensive business instrument.
Ein weiterer wichtiger Aspekt bei der Konzeption und Erstellung von Inhalten für externe Akademien ist der Einsatz von interaktiven und adaptiven Lernmethoden. Interaktive Lernmethoden, wie Quizze, Simulationen und Szenariospiele, fördern das aktive Engagement der Teilnehmenden und verbessern das Verständnis und die AnwendungAnwendungen sind Software-Tools, die uns bei alltäglichen und spezifischen Aufgaben helfe… des Gelernten. Adaptive Lernmethoden passen die Inhalte und den Schwierigkeitsgrad automatisch an die individuellen Lernfortschritte der Teilnehmenden an, was zu einer personalisierten und effektiveren Lernerfahrung führt.
External academies often have to address international participants. Therefore, the cultural adaptation and localization of the content is of great importance. This includes not only translating the texts into different languages, but also adapting the content to cultural specificities and preferences. Careful localization ensures that the content is relevant and appealing to all participants, regardless of their cultural background.
External training should not only pursue short-term learning objectives, but also achieve sustainable and long-term effects. This requires careful planning and implementation of the learning content to ensure that the knowledge and skills acquired are remembered by participants in the long term and can be applied in practice. Sustainability can also be promoted through regular refresher courses and the provision of additional resources and support after the training has been completed.
The differences between internal staff academies and external customer academies are significant and require different approaches to content conceptualization and creation. At Mauth.CC, we understand these differences and offer customized solutions to ensure your external training is not only informative, but engaging and effective. Through the use of simple language, visual design, mobile and responsive platforms, as well as CRM, marketing, extranet and e-commerce integration, we offer comprehensive support in the development and implementation of your customer and partner academies. Rely on our experience and expertise to make your external training courses a success and create sustainable learning experiences.
The main difference lies in the target group. Internal personnel academies are aimed at a company's employees and focus on the development of company-specific skills and abilities. External customer and partner academies, on the other hand, aim to train the company's customers and partners. The content must therefore be broader and more generally understandable in order to take into account the different backgrounds of the participants.
Content design and creation is particularly important for external academies, as content must be designed to appeal to a broad and diverse audience. This requires clear and simple language, appealing visual design and interactive elements that encourage participant engagement. In addition, the content must be mobile and responsive to enable access from different devices.
Cultural adaptation and localization are crucial to ensure that the learning content is relevant and appealing to international participants. This includes not only translating the texts into different languages, but also taking into account cultural specificities and preferences. Careful localization improves participants' identification with the content and increases the effectiveness of the learning process.
Companies can ensure the sustainability and long-term impact of their external training by carefully planning and implementing the learning content. This includes regular refresher training, the provision of additional resources and support after completion of the training, and the integration of interactive and adaptive learning methods that take into account the individual learning progress of participants. Regular feedback loops and evaluation processes also help to ensure long-term learning success and continuously improve the training programs.
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